Redesign: vegan protein products,
an E-commerce website.
01
Introduction
We all love
(but we don't want to ruin our diets)
We got you covered!
Presenting...
Background
An E-commerce site for selling tasty vegan protein products. The target audience is people who want to maintain a healthy lifestyle but still enjoy sweets.
In this project, I rebranded the brand and redesigned their website.
Purposes
Improve conversion rates on the website
Improve conversion rates on the website
Increase the sales of nutrition and workout plans
Increase the sales of nutrition and workout plans
Provide added value through recipes and research
Provide added value through recipes and research
Before
After
09
Category Page
Efficient navigation
Products can be filtered based on various parameters.
02
Benchmark
There are 3 main companies in the market today: iHerb, MYPROTEIN, ISRAELBODY.
Nutrition and training consulting services
Israeli
company
Sells
nutritional supplements
Selling fitness
related products
Physical location
Human response
04
Home Page
Header
Refreshing appearance and rebranding, creating a sticky top bar for efficient navigation.
Creating a connection
we understand their pain points and can use this to connect with them.
We know the customers' needs
We discovered that people often buy in quantities, so we encourage them to increase their basket size through discounts.
03
Site Analysis
At first glance
After examining and researching the site compared to competing websites, I encountered three prominent issues:
Unable to add products to the cart without registration
Unable to add products to the cart without registration
The navigation is confusing and inconvenient
The navigation is confusing and inconvenient
Too many categories illogically arranged
Too many categories illogically arranged
06
Research
Survey results
137 people answered.
80.9% women from a female body building online network.
74%
Purchase protein products once or twice every three months
89%
Attribute importance to the nutritional value of the product.
86%
Consume protein products on a daily basis
53%
Are willing to purchase vegan products despite not being
vegan
82%
Receive protein product recommendations from
social media and friends
Main takeaways
People consume protein products daily but purchase them irregularly so we want to expand their shopping bag.
Customers value nutritional facts when choosing products. It's crucial for this information to be easily accessible.
People make purchasing decisions based on social media, we emphasize a social media presence.
Non-vegan individuals are willing to purchase vegan products if the quality
is comparable.
05
Persona
Naama Cohen
fitness trainer
"I count calories and choose my food based on nutritional content, prioritizing high protein intake to support my workouts.”
Painpoints:
Her regulated way of life prevents her from indulging in sugary delights.
She struggles to find a high protein diet that is also enjoyable.
07
Information Architecture
Card sorting
The information on the old website was messy and confusing so I reorganized it.
Breads
Seitan
Desserts
Home
Recipes
Nutrition
& Training Programs
Research
About Us
Products
08
Product Page
Easy decision-making
All important information is readily accessible including: price, nutritional values, and reviews.
Thanks For Watching!
Tools used:
Figma
Photoshop
Illustrator
Midjourney
Redesign: vegan protein products,
an E-commerce website.
01
Introduction
We all love
(but we don't want to ruin our diets)
We got you covered!
Presenting...
Background
An E-commerce site for selling tasty vegan protein products. The target audience is people who want to maintain a healthy lifestyle but still enjoy sweets.
In this project, I rebranded the brand and
redesigned their website.
Purposes
Improve conversion rates on the website
Increase the sales of nutrition and workout plans
Provide added value through recipes and research
Before
After
02
Benchmark
There are 3 main companies in the market today: iHerb, MYPROTEIN, ISRAELBODY.
Nutrition and training consulting services
Israeli company
Sells nutritional supplements
Selling fitness
related products
Physical location
Human response
03
Site Analysis
At first glance
After examining and researching the site compared to competing websites, I encountered three prominent issues:
Unable to add products to the cart without registration
The navigation is confusing and inconvenient
Too many categories illogically arranged
04
Home Page
Header
Refreshing appearance and rebranding, creating a sticky top bar for efficient navigation.
Creating a connection
we understand their pain points and can use this to connect with them.
We know the customers' needs
We discovered that people often buy in quantities, so we encourage them to increase their basket size through discounts.
05
Persona
Naama Cohen
fitness trainer
"I count calories and choose my food based on nutritional content, prioritizing high protein intake to support my workouts.”
Pain Points:
Her regulated way of life prevents her from indulging in sugary delights.
She struggles to find a high protein diet that is also enjoyable.
06
Research
Survey results
137 people answered.
80.9% women from a female body building online network.
74%
Purchase protein products once or twice every three months
89%
Attribute importance to the nutritional value of the product.
86%
Consume protein products on a daily basis
82%
Receive protein product recommendations from
social media and friends
53%
Are willing to purchase vegan products despite not being vegan
Main takeaways
People consume protein products daily but purchase them irregularly so we want to expand their shopping bag.
Customers value nutritional facts when choosing products. It's crucial for this information to be easily accessible.
People make purchasing decisions based on social media, we emphasize a social media presence.
Non-vegan individuals are willing to purchase vegan products if the quality is comparable.
07
Information Architecture
Card sorting
The information on the old website was messy and confusing so I reorganized it.
Breads
Seitan
Desserts
Home
Products
Recipes
Nutrition & Training Programs
Research
About Us
08
Product Page
Easy decision-making
All important information is readily accessible including: price, nutritional values, and reviews.
09
Category Page
Efficient navigation
Products can be filtered based on various parameters.
Thanks For Watching!
Tools used:
Figma
Photoshop
Illustrator
Midjourney